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The Ariba Supplier conference for the sell side of B2B is targeted
exclusively to suppliers involved in the distribution or manufacturing
of goods and services, or companies providing a supplier enablement
solution. Ariba needed conference collateral that was simple to
understand, yet compelling to this distinct audience.
bc creative developed a theme that highlighted the event's location.
We designed the print materials and Web site to carry over to additional
conference locations. The conference contained a large amount of
information that needed to be organized and communicated clearly.
bc creative focused on creating a simple design that was attention
grabbing, but not overwhelming. By using illustration instead of
photography, we developed a unique look for the Ariba Supplier Conference
with hard lines and bright colors.
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