Bishop-Wisecarver is a leading company in
the linear motion industry, and the inventor of DualVee® guide
wheel technology. After 30 years of manufacturing the DualVee, BWC
took a serious step into advertising by choosing bc as their Agency.
BWC was in desperate need of an updated look so bc created a new standard
for their design. We focused on creating a new corporate identity,
brand identity, advertising, marketing collateral, and Web site with
database capabilities that had a completely different look then any
competitor's advertising. By creating a totally unique look and employing
creative headlines and copy, we positioned BWC products as the leader
in the linear motion industry. |
