Mercator needed a conference theme and
marketing materials for their upcoming e-business trade show. They
wanted to create excitement and suspense, but were concerned about
the large quantity of information they needed to communicate.
bc creative positioned the Mercator event as exclusive. The theme
and graphics implied that the information was secret and only available
for a select few. We developed a spy theme and used bold graphics
and intriguing references to generate curiosity about the event. We
focused on the familiarity audiences have with James Bond movies,
creating an air of excitement and mystery that was not to be missed.
The spy theme gave the client opportunity to customize parties and
events within the conference theme that would be completely different
from any event attendees might encounter at other conferences. |
