Natural Origins, an importer of fine natural products,
needed an e-commerce Web site to sell its new product, Indian Summer
Tea. Along with developing a logo and the Web site design, bc creative
produced a website with e-commerce capabilities. When Natural Origins
later changed the brand name from Indian Summer Tea to Teas of India,
bc creative created a new brand identity and packaging for the product
with the new name.
We positioned Natural Origins as the source of pure Indian tea, unlike
competitors who use low quality blended teas. We focused on the quality
of the tea to enforce the reputation of Natural Origins as a quality
importer. bc creative created a packaging and Web site design that
was unlike any other product out there. The tea boxes were simple
and elegant, with an exotic, upscale feel. |
