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| Pinnacle Fitness |
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Bally Total Fitness, which owns three fitness club chains, needed
a focused Ad campaign for its upscale Pinnacle Fitness clubs.
After performing market and demographic research,
bc creative developed Pinnacle Living: a fitness club for everyday
life campaign to target successful people with careers and families
who want to fit exercise into their lives. Since each Pinnacle facility
is unique to its neighborhood, bc creative created different Ads and
marketing collateral tailored to appeal to specific areas. The strategy
of the campaign was to differentiate Pinnacle from facilities that
appeal to body builders and extreme sports fans, or double as pick-up
joints. |
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