| |
|
|
|
 |
| |
| click to enlarge |
| Siemens |
|
Siemens occupies a unique position in the field of radiation
oncology, offering the widest range – and most technically advanced
– solution for the diagnosis, treatment and management of cancer.
This singular end-to-end solution set radically improves the outcome
for patients undergoing radiation therapy, as well as improving the
viability of oncology clinics. Yet the company's marketing and trade
collateral lacked a unifying theme expressing this key differentiating
factor. So when Seimens needed trade literature for their industry's
most important conference, bc creative established a strategic positioning
to match – executing it via a creative approach centered on the
concept of "Certainty."
By looking beyond the feature sets of Siemens' products, bc creative
was able to create a series of brochures focusing on the benefits
of Siemens technology to patients and care providers. Thematically
this was expressed by juxtaposing headlines and body copy with photographs
of people engaged in a variety of emotive activities. The result was
show-stopping literature that encouraged visitors to Seimens' exhibit
to seek more information during the conference – and which set
new standards for the creation of such collateral within the industry.
|
| |
 |
|
